? “There is no friend as loyal as a book.”
? Why do you want to write?
? Why do you want to publish?
REVISIONS are the Charm!
? CHECK – Do you inform, entertain or engage?
? CHECK – Do allow your voice to shine?
? CHECK – Is there flow to your work with a story line?
STAGES OF EDITING or Bust!
? Developmental stage – Organization and Structure
? Content Stage – Shape it up – needs/purpose
? Copy Stage – proof – grammar – punctuation
? “Book Shepherd” – collaborator – Ghostwriter – peer reviewer?
EDITORS make great partners!
? Bring the “eagle eye” to MATURE the work
? Honor compelling, CLEAR copy
? Cultivate a MUST read book
? Craft your copy to stand as ART
The “HOTTEST” Selling Point
? TITLE – Succinct to Sell – 7 to 10 words – SIZZLE
? Dress it up – CLEAR and Curious – 6 feet away
? Make it Count – be Memorable – COLORS
? What is your book about? HOOK
? The BACK Cover is Tops!
? Short testimonials – NO Bragging
? GENRE – Price – 10 Seconds to Sell
? Benefits – BUY on emotion – advocacy
? Your photo and Message – READ
? INTERIOR Design and Layout
? Creatively ENHANCE your work
? Deliver a DELIGHT to Read
? Photos and illustrations – HARMONY
? Play by the RULES – Guidelines
? PRINTING Particulars
? Digital Printing vs. Offset Printing
? Physical vs. Electronic books – or both
? Size, page count, paper weight, colors
? Soft cover or hard cover or both
? MARKETING – You and Your Book – The Plan
? Social networking – Facebook, Twitter, Linked In
? Websites and blogs, online articles and media
? Bookmarks – Biz cards – Fact sheet
? Posters and Banners for events – General Media
? BOOK LAUNCH – You and Them
? Warehousing and storage – wholesale to retail
? Distributors – to the wholesaler or bookstores
? Homework -Reputation – Strategy – Cost effective
? Catalogs – online – your inventory
? TRADITIONAL – Publishing Plan
? Book Proposals for niche markets
? Agents to the publisher – Prestige – Some advances
? Marketing and media control – Author’s Platform
? Rights – contracts – attorney
? SELF-PUBLISHING – Independent Perspective
? In Control – keep RIGHTS
? Make MORE per book – your expenses
? Process much Quicker – out to market timely
? COSTS for book production/marketing
? CHOICES – Physical – Electronic or Both
? FAD or profound change? Unique Opportunities
? COMBINATION – print and electronic – FUTURE
? EMOTION – comfort – target new realities
? FREE – e-book trends – Marketing shifts in the industry
? To E-BOOK or not to E-book
? GAME changing force – book store closings
? Direct-to-Customer MODEL
? MORE good and bad books get published
? SPLITS – for author/publisher partnerships
? Suggested Favorite READING for Writers
? Writing Down the Bones – Natalie Goldberg
? Your Life as Story – Tristine Rainer
? The Power to Write – Caroline Joy Adams
? The Right to Write – Julia Cameron
? Lessons of a Lifetime of Writing – David Morrell