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WRITERS FAIRE – Mustang Library/Scottsdale

February 8, 2012 by Patricia Brooks

SCOTTSDALE SOCIETY OF WOMEN WRITERS
WRITERS FAIRE
Three Speakers, Authors, Books, Refreshments for Sale

Memoir Writing (non-fiction), Mystery Writing (fiction), Marketing for Publication

WHO: Scottsdale Society of Women Writers

WHAT: Writers Faire – a Sunday afternoon with award winning authors, plus a dozen additional authors of SSWW showing off their books and answering questions!
WHERE: Mustang Library, 90thSt., and Shea Blvd., Scottsdale (behind the hospital)
WHEN:          FEB 19th,  Sunday 1:00-5:00 p.m.
WHY: The Scottsdale Society of Women Writers will
generously share their expertise for free and offer an afternoon opportunity for you to network with other women writers and authors for camaraderie and support.
HOW:             PLEASE – RSVP now to Patricia
L. Brooks, president/founder of Scottsdale Society of Women
Writers at patricia@plbrooks.com or Dana Braccia at the Scottsdale Library
WORKSHOPS:
Susan Pohlman, author, memoir (1:30 – 2:15) www.susanpohlman.com
Susan Pohlman is a freelance writer based in Scottsdale, Arizona.  Her essays have been published inThe Washington Times, Family Digest, The Family, Raising Arizona Kids, Guideposts Magazine, Homelife Magazine, AZ Parenting, Goodhousekeeping.com and Italiannotebook.com.
Her memoir, Halfway to Each Other, is her first book and winner of the Relationships category and runner-up in the Memoir category in the 2010 Next Generation Indie Book Awards. It was shortlisted for the 2010 Inspy Awards.  She has also written four award-winning short films.
Workshop:
Memoir is a fascinating and powerful literary genre that has enjoyed an increased notoriety in the marketplace. Susan will discuss the unique nature of memoir writing and elements to consider as you embark on a writing journey of your own.
Betty Webb, author, fiction/mystery (2:30 – 3:15)
Before beginning to write mysteries full time, Betty Webb worked as a journalist and interviewed everyone from U.S. presidents, astronauts who walked on the moon, and Nobel Prize-winners, as well as the , the dying, and polygamy runaways. Her mysteries are based on stories she covered as a reporter. Currently a creative writing teacher at Phoenix College, she is a member of National Federation of Press Women, Mystery Writers of America, and  the Society of Southwest Authors.
Workshop: Writing a marketable mystery is harder than it looks. I explain why, describe the mysterious “arc of action,” and how to come up with believable plots and characters so interesting that they can carry you through an entire series. Betty Webb: Author of NEWLY released Desert Wind and Desert Cut, Desert Run, Desert Shadows, Desert Wives:   Polygamy Can Be
Murder, and Desert Noir. All by Poisoned Pen Press.
“Eye-popping,” The New York Times. “Socially conscious mysteries,” Publishers Weekly.  Also a traditional mystery series, beginning with THE ANTEATER OF DEATH.  www.bettywebb-mystery.com
(http://www.bettywebb-mystery.com/) and
www.bettywebb-zoomystery.com (http://www.bettywebb-zoomystery.com/)
Patricia L. Brooks,
author, memoir, publishing/marketing consultant (3:30-4:15)
Patricia is an inspirational speaker, and published author.  She contributes to the success of both men and women.  With her book (and now eBook) “Gifts of Sisterhood” and its grief workshop “Journey from Grief to Gratitude” she is a favorite for Wellness Programs.  Patricia earned a prestigious AZ Authors Association Literary Contest Non-fiction award for this book.
As founder of Brooks Goldmann Publishing Company, LLC www.brooksgoldmannpublishing.com she is the author’s partner for
publishing consultation and offers workshops on writing memoir, self-help,
non-fiction and self-publishing.  Her mission is to enhance the spirit of the author’s journey.  Patricia is president/founder of the Scottsdale Society of Women Writers and a member of the AZ Authors Association, the Willamette Writers, the Phoenix Writers and Pub West.
Workshop: Publish with Marketing in Mind
Find out how easy, as well as how difficult, it is to transform your work into book form and to bring it to market. Learn about the new trends in marketing as they relate to the publishing basics you should address before launching your book to market.   Patricia answers:
Outcomes: Attendee will understand and takeaway the importance of:
Starting six months before the book launch.
  • Designing a good shelf-life book cover
  • Using social media marketing
  • Valuing differentiation
  • Honoring brand and living it
  • Keeping marketing basics in mind
Cell:    480-250-5556             Email
:            patricia@plbrooks.com
Web site www.brooksgoldmannpublishing.com
www.plbrooks.com and blog www.blog.brooksgoldmannpublishing.com
Social networking user names:
FACEBOOK – Patricia L. Brooks
LINKED IN – Patricia L. Brooks
TWITTER – patriciabrooks
GOODREADS Patricia L. Brooks
Goals of the Group
Value all the professional women writers seeking to
share their expertise
Honor all genres and all forms of professional writing
  • Attend monthly meetings  to move the group and its members forward
  • Learn and share in the experiences of monthly professional speakers
  • Grow the group to a membership of active and contributing women
  • Encourage participation by members as presenters, mentors, judges and volunteers
  • Support and challenge each other to always be
    writing
  • Help members to stretch as writers and reach lofty
    personal goals
  • Have fun, meet trustworthy women writers, share dreams

Filed Under: Uncategorized Tagged With: authors AZ, AZ Authors Association, AZ BOOK PUBLISHERS ASSOC, AZ writers, betty webb, books, creative writing, fiction, free writing event, marketing books, memoir, Mustang Library - Scottsdale, mystery writing, Patriia L. Brooks, Poison Pen, publishing, Scottsdale, SCOTTSDALE SOCIETY OF WOMEN WRITERS, susan pohlman, Writers Faire, writing

Patricia L. Brooks, author and publisher, to speak at Barnes and Noble

December 16, 2008 by Patricia Brooks

FOR IMMEDIATE RELEASE

Contact:          Earl L. Goldmann, Manager

                        Brooks Goldmann Publishing Company, LLC

Address:          7970 E. Camelback Rd., 710

Scottsdale, AZ  85251

Cell                  (480-250-5556)

Email:              egoldmann@cox.net

Web Site:        www.brooksgoldmannpublishing.com

Blog:               https://brooksgoldmannpublishing.com

 

ARIZONA BOOK PUBLISHERS ASSOCIATION and Barnes and Noble Scottsdale to feature Scottsdale Author/Publishing Consultant

 

SCOTTSDALE, Arizona, December 15, 2008 – Published author, publishing consultant and Scottsdale business woman, Patricia L. Brooks, www.plbrooks.com will be the featured speaker on January 8th, Thursday evening at 7:00 p.m. at the Barnes and Noble at 90th Street and Shea in Scottsdale. 

 

The Arizona Book Publishers Association, in partnership with Barnes and Noble, continue their speaker series with Patricia’s talk “The Gift that Keeps on Giving – sharing the Journey of Writing”.  Patricia takes you on the path of Writing Inspiration to your writing passion.  The journey is fresh and uplifting in its account of how she has Prepared to be an Author.  Her perspective on a Writing Plan for Organization is generous and worth noting. 

 

Patricia shares her inspirational portrait of the relationship you want to develop with your writing on the Road to Revision.  This author shows wit, courage and faith during these times of challenge by giving you Research Rules before the Birth of your Baby.  As well as insight into a philosophy of writing life worth emulating, she inspires you regardless of the Publishing Predicaments and challenges to Launch Live you will encounter.  Your vision for The Big Picture to success in writing is illustrated. 

 

Patricia L. Brooks is president/founder of the Scottsdale Society of Women Writers, a member of the AZ Authors Association, AZ Book Publishers Association and Phoenix Writers Club.

 

She is owner of P. L. Seminars, LLC (www.plbrooks.com), Brooks Goldmann Publishing Co., LLC, (www.brooksgoldmannpublishing.com) and is associate faculty at Arizona State University – teaching Marketing, She has resided in Arizona for over 30 years and been active in the business community for all of that time. 

 

Patricia holds a Masters Degree in Organizational Management, the Advanced Toastmasters designation and has been named to “Who’s Who of America’s Teachers.

She can be reached at patricia@plbrooks.com or 480-250-5556.  Patricia will be signing books at this event as well for Gifts of Sisterhood, a memoir.  Free chapters available for your viewing pleasure on www.plbrooks.com

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, WRITING TIPS FOR YOU Tagged With: Add new tag, author, AZ BOOK PUBLISHERS ASSOC, Barnes and Noble, brooks goldmann publishing, editing and revisions in writing, inspiration for writers, publisher, publishing, research rules for writers, Scottsdale Barnes and Noble, Scottsdale writers, self-publishing tips, speaker, writing, writing plan, writing tips, writing workshop

HONORING the 10 Steps to SELF-PUBLISHING

December 1, 2008 by Patricia Brooks

Good Morning!

This week my author, Michael Lyding, Gratitude a Verb, will be featured here as we talk about the self-publishing process. The process is the 10 Steps we are going through to take his book to fruition and get him on time to the spiritual retreat he is attending in California in January!  He will be using his book at the retreat and with future speaking engagements.

STEP ONE:  Write the manuscript with fierce abandon and revise it over and over again. In the case of the author mentioned, he tags on to his book entitled Grateful not Smug.  If you are writing from a new starting point, you just jump in and get it all out.  Do not go back and look at anything the first year – yes year! You keep writing – yes, write ’till you drop.  Now you are ready to revise and revise and revise.  This is critical because that is not the proofreader’s job and certainly not the editor’s job.  The peer reviewer is not going to want to do that either, but will do some parts of it if that is what you ask of the reviewer.

STEP TWO:  Allow a peer review to bounce your ideas and information off a trusted professional friend before venturing to the editing stage.  I have done several this year and believe a work should be given out for peer review after several revisions.  I did one this year at the first writing stage and it took me 23 hours to review it when it should have taken about 10 hours!  Yes, I did it on a flat fee that was promised and learned something valuable.  The peer review is to be done after several edits to give it a chance to be of greatest value to all involved.  The author Mike noted above writes on a topic I am interested in so I am a great choice for peer review as well. 

STEP THREE: Say yes to editing and/or proofreading as it is paramount to your success and should never, I mean never be skipped or taken lightly.  This is the heart of the finished product, this is what will make your writing work for you and your readers.  This is the area that will be your professionalism shining through loud and clear.  You absolutely cannot afford to avoid this and think that you or your Aunt Madge can do this for you. 

According to my friend and special proofreader/editor, DJ Burroughs, the proof is making sure the sentences make a visual for the author and the words are correct, and correctly spelled, and that the punctuation works.  The editing is all of the above plus knowing the sentences and paragraphs are clear and the reader is getting what the writer wants and intended.  DJ is always asking himself when reviewing a work if he has questions, if he is confused over paragraphs, is there continuity.  The edit takes two times as long as the proofread.

STEP FOUR:  Value your cover design because it is the smile on the book, the sparkle in the book’s eyes and the mystery in that smile.  It is everything and the critical step.  According to our designer Heather Kirk it must be seen quickly by the author and the audience in a sea of book covers or it will not be successful.  No amount of quality and compelling writing will jump through a book without an outstanding cover that excites the reader.  Your cover’s unique appearance should not let the reader put it back on the shelf.  The back cover must be ready too to keep that reader holding on to the book with excitement and wonder.  Yes, this is a big job, but it is the dressing, the frosting and surely the sparkle with a hint of mint!.

STEP FIVE:  Honor the book design and graphics on the interior for they are paramount to the overall readability of the book.  According to Heather Kirk, who did our interior too, the cover is the gloves and the interior is the shoes that match the purse that make the complete outfit stunning.  You can do a little or you can do much in this area, but whatever you do it should match the book, the title and the personality of the author.  These parts carry the reader to the next chapter; sometimes without their knowing it.

STEP SIX:  Seek out an illustrator who is the flower or the lace, the life and the heart for the book. Some books need an illustrator and in the case of our current work, Heather our designer used several in the separation of quotes from the verbiage.  The illustrator may need to do more if it is a children’s book and heavy with characters, animals and scenes or a self-help book that has a lot of expression to go along with main points.  This is a valuable tool to “say in pictures” what you are trying to say in words that needs another level.

STEP SEVEN:  Respect the compliance required to meet the market standards.  Getting your book to market has a business side too and you need to be aware that every book has an ID, an ISBN number and a bar code so yours is a one-of-a-kind book in the marketplace and easily dealt with in bookstores and libraries.  This is handled by the publishing group and is critical at the early stages.  You should also investigate the copyright of the book and the Library of Congress, but these are not absolutely needed.  The copyright is automatic at an immediate level, but copyright is recommended by me.

STEP EIGHT:  Cherish the printing of the manuscript and all its beautiful parts for it is the glitz before the ball.  Selecting a printer who will work with you at a fair price for a quality product, honor commitments and be communicative and respectful of your work is what you need at the last turn.  Customer Care is crucial to your success at the end.  I look for a company I can depend on to take us to the ball on time.

For this project, and others, I selected again Color House Graphics.  They are located in Michigan and have proven to me in the past that they can do the job.  At this time, we have electronically sent all files and have forwarded hard copy of the manuscript, an instruction letter and 50% payment to the printer – we are on our way home!  We anticipate a turn-around of 3-4 weeks even with the holiday week.

STEP NINE:  Jump on the distribution bandwagon of Internet and on ground opportunities.  Today more than ever before, distribution is endless.  The possibilities would take pages, but let me say here that the Internet is becoming the Queen of distribution!  Yes, I am still proposing bookstores and inventory in warehouse, and distributing outlets, and book fairs and speaking engagements.  Always having books in your car is essential, but having Internet sales off your own website and a blog and links to other sites is a must.  It is the business card of the ’60’s, it is the pager of the ’70’s, it is the cell phone of the 80’s, it is the website of the ’90’s – OK you get it!  Yes, I was 12 when I had my first business!

STEP TEN:  Make Marketing Magical and work for you.  Marketing is about 40% of your costs and it is about 80% of your energy and what you will do at all times once you launch your book.  If you have never been a lover of marketing you need to start reading everything you can on the subject.  I can supply many more things to consider and books to read.  Ask me for a copy of my marketing plan to market you and your book.  Yes, you are a product too in this new book business.  You are now in the marketplace and need to be asking yourself a lot of compelling questions. 

Marketing is the wheel and you do not need to reinvent the wheel.  You just need to repair it and oil it and keep it running well so you can participate in the fast paced book industry race.  Marketing is creativity and fun and all of us can tap in to ours with the help of a marketing consultant. 

More blogs to come.  Ask me anything about marketing and I am sure I can answer it or find an answer for you.  Having read a 100 plus marketing books, taught it at the university level for 15 years and consulted in it for about 20 years – especially to small businesses – I am your girl for answers.

HAPPY NEW YEAR to all of you launching a book in 2009 like my author Mike Lyding.  I wish you all the best of luck and am available for any and all questions.  This is an exciting time for all of us.  Remember, the artists are starving not the authors.  Reading is an inexpensive way to entertain, books are a low priced item for a gift, a gift that keeps on giving.  I love to “re-gift” books.  A book gift is one that is cherished for a long time.  Economic hard times for books and authors  – bah humbug!

 

 

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, PUBLISHING PICKS Tagged With: Add new tag, authors, AZ BOOK PUBLISHERS ASSOC, book cover design, books, Brooks/Goldmann, editing, heather kirk, michael j lyding, peer reviews, proofreading, publishers, publishing, self-publishing distribution, self-publishing marketing, self-publishing tips, write, writers, writing and publishing

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Brooks Goldmann
Publishing Company, LLC
7970 E Camelback Rd, #710
Scottsdale, AZ 85251

480-250-5556

Contact:
Patricia L. Brooks, MAOM
Earl L. Goldmann

info [at] brooksgoldmannpublishing [dot] com

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