Publish with Marketing in Mind – Patricia L. Brooks, author, consultant
Brooks Goldmann Publishing, LLC www.brooksgoldmannpublishing.com
Publishing is like Sailing!
Take the Helm – Brand
Chart your Course – Differentiation
Hoist your Best Sails – Creativity
Launch a Smooth Voyage – Diversify
Ask the Right Questions
Who are my Audiences? What is my Purpose?
When Should I Launch? Where will I Compete?
YES Editors/Proofreaders as Partners
Mature the Work
Cultivate a must Read
Shape it and Improve it
Position in your Genre
YES Cover Design/Title – – Hottest Sell Points
Show a Succinct Title
Dress it up – Clear and Curious
Make it Count – Get attention
Brand it – Pedigree
YES Back Cover Matters
Short Testimonials – No bragging
Photo/Message – Challenge/Invite
Pitch what you Know – Inspire
Endorsements – Benefits are Paramount
YES Interior Layout Legend is Critical to Success
Influence the Buying Decision with the following:
Show your Message
Establish Expectations
Delight the Reader
Printing Particulars
YES Compliance is Critical – get it right the first time
Research is Required – Shop ‘till you Drop
Budgeting is Best
YES Try the Traditional Route
You too will do Marketing!
Agents – Prestige – Advances – Rights
Contracts – Control issues – Timelines – Changes
YES Self-Publishing Perspective is an option
In Control – Earn more per book
Process much quicker – All Costs to You
Consultant/Book Shepherd can be the way to go
YES Marketing You and your Book! is the goal
Social Media – Network – Online – Websites – Blogs
Promotion – Bookmarks, Postcards, Posters
Media – Print/Broadcast – Publicity
YES Launch Lessons Learned are vital
30 Second Commercial
Market Locally then Globally
Distribution – Delivery
Business Plan – Marketing Plan
HERE THEY ARE Some Suggested Reading
Writing Down the Bones – Natalie Goldberg
Your Life as Story – Tristine Rainer
The Right to Write – Julia Cameron
1001 Ways to Market Your Book – John Kremer
THANK YOU FOR READING THIS AND GOOD LUCK
Patricia L. Brooks
patricia@plbrooks.com 480-250-5556