Arizona Council of Professional Genealogists
Annual Meeting – Phoenix May 30th, 2009
Have Courage, Passion and Commitment – it is Exciting!
Ø Feasibility Study – Business Plan – Marketing Plan
Ø Do you have the START-UP Costs and long term Capital?
Ø Is it the right time to LAUNCH?
Ø Do you know how to PREVENT Failure?
Understand if the idea is viable
Ø Who is your TARGET Market?
Ø Are you going to fill a NEED?
Ø Will you sell enough to make a PROFIT?
Ø Do you have a Competitive EDGE?
Plan, Start, Manage and Visualize your Success
Ø Feasibility STUDY determines if it is a go
Ø Business PLAN tells the story
Ø Marketing PLAN – One Hour FREE consultation w/coffee – in 2009 – MY OFFER!
Ø Do you have Partnerships or Influential Contacts?
Listen to your Legal/Financial Sides
Ø Taxes, Licenses and Compliance
House Rules Licensing and Federal tax ID – Taxes and Code enforcement
Trade Name registered
Cannot change exterior of residence – Notify homeowners association
No retail sales – No excessive pedestrians, signs, ads to impact the neighborhood
Attract Them and Keep Them in a Marketing Strategy
Ø Are you able to BUILD Relationships with features and benefits?
Ø Do you understand GOALS, Objectives and Strategies?
Ø Will you satisfy the MARKETING MIX – product/price/place/promotion
Ø Do you know how to RESEARCH (primary and secondary) Analyze and use Data?
Enhance your Product and Relationships
Ø Web Pages – Links – Blogs – Forums
Ø Linked In – 2003 – professional – $100 M
Ø FaceBook – 2004 – more personal $300 M
Ø Twitter- fastest growing – 1400% growth – personal service/voice 2006 – $57 M
Ø Communication Vehicles – brochures, sales sheet, biz cards, postcards, posters
Ø Public Relations- FREE – print and broadcast media, electronic/viral marketing
Ø TV Media – some paid – some FREE
Ø Radio – local, national and Internet (on the rise)
Hard work, Time Consuming Efforts, Fun and Rewarding Experiences
QUESTIONS: Is any of this for me?
Should I take a Webinar?
How do I join? Who do I join?
How will I have the time for all of this?
Twitter: www.twitter.com PatriciaBrooks
Facebook: www.facebook.com http://profile.to/patricialbrooks
LinkedIn: www.linkedin.com Patricia L. Brooks
THANK YOU for coming – best of luck to you!