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How to Start a Home-based Business and Market Successfully

May 31, 2009 by patricia

How to Start a Home-based

 Business and Market

Successfully

Arizona Council of Professional Genealogists

Annual Meeting – Phoenix May 30th, 2009

www.rootsweb.ancestry.com

Patricia L. Brooks, MAOM             Speaker, Author, Publishing Consultant,  ASU Faculty Associate

Brooks Goldmann Publishing Company, LLC and Patricia L.  Brooks Seminars, LLC        

480-250-5556  patricia@plbrook.com **       

Mission:  Enhancing the Spirit of the Client’s Organization.

Have Courage, Passion and Commitment – it is Exciting!

Ø  Feasibility Study – Business Plan – Marketing Plan

Ø  Do you have the START-UP Costs and long term Capital?

Ø  Is it the right time to LAUNCH?

Ø  Do you know how to PREVENT Failure?

Understand if the idea is viable

Ø  Who is your TARGET Market?

Ø  Are you going to fill a NEED?

Ø  Will you sell enough to make a PROFIT?

Ø  Do you have a Competitive EDGE?

Plan, Start, Manage and Visualize your Success

Ø  Feasibility STUDY determines if it is a go

Ø  Business PLAN tells the story

Ø  Marketing PLAN – One Hour FREE consultation w/coffee – in 2009 – MY OFFER!

Ø  Do you have Partnerships or Influential Contacts?

Listen to your Legal/Financial Sides

Ø  Taxes, Licenses and Compliance

House Rules   Licensing and Federal tax ID – Taxes and Code enforcement

Trade Name registered

Cannot change exterior of residence – Notify homeowners association

No retail sales – No excessive pedestrians, signs, ads to impact the neighborhood

 

Attract Them and Keep Them in a Marketing Strategy

Ø  Are you able to BUILD Relationships with features and benefits?

Ø  Do you understand GOALS, Objectives and Strategies?

Ø  Will you satisfy the MARKETING MIX – product/price/place/promotion

Ø  Do you know how to RESEARCH (primary and secondary) Analyze and use Data?

Enhance your Product and Relationships

Ø  Web Pages – Links – Blogs – Forums  

Ø  Linked In – 2003 – professional – $100 M

Ø  FaceBook – 2004 – more personal $300 M

Ø  Twitter- fastest growing – 1400% growth – personal service/voice 2006 – $57 M

Ø  Communication Vehicles – brochures, sales sheet, biz cards, postcards, posters

Ø  Public Relations- FREE – print and broadcast media, electronic/viral marketing

Ø  TV Media – some paid – some FREE

Ø  Radio – local, national and Internet (on the rise)

Hard work, Time Consuming Efforts, Fun and Rewarding Experiences

www.business.gov/start/home-based/

QUESTIONS:             Is any of this for me?

Should I take a Webinar?

How do I join?  Who do I join?

How will I have the time for all of this?

My blog:         www.blog.brooksgoldmannpublishing.com

Twitter:           www.twitter.com        PatriciaBrooks

Facebook:      www.facebook.com    http://profile.to/patricialbrooks

LinkedIn:        www.linkedin.com     Patricia L. Brooks

**Web:          www.plbrooks.com     and www.brooksgoldmannpublishing.com

 

THANK YOU for coming – best of luck to you!

Filed Under: Blogroll, brooks goldmann publishing, business consultation, marketing consultation Tagged With: Add new tag, az council of professional genealogists, business plan, communication vehicles, competitive edge, feasibility study, features and benefits, goals and objectives and strategies, home-based business, influential contacts, launch a business, marketing mix, marketing plan, marketing your business, owning your own business, partnerships, research, sales and profit, social networking, start-up costs, target market, viral marketing

PARTNERS IN VALUE SELLING – the publisher and the author

November 13, 2008 by patricia

Good Afternoon!

One of the most important aspects in self-publishing is to find a publisher/consultant who will not leave you on the dance floor!  It is imperative that a working relationship is built between all parties on the team that puts the book together AND that the publisher/consultant and author continue to improve their connection in marketing efforts for a “win-win” situation.

One of my favorite authors, Kebba Buckley, www.kebba.com author of Discover the Secret Energized You is my partner next month at the Arizona Book Publishers’ event with the Arizona Library Association.  We published her book last May and she has had a great year building speed with her product.

The event is being held the 8th, 9th and 10th of December in the city of Glendale, AZ.  We will have a table there to meet-and-greet the library population, as well have fliers dispersed to the library public through a mailout.  In addtion, we have information noted in the announcements section of their brochure. 

This is a wonderful opportunity for the publisher/consultant (me) www.brooksgoldmannpublishing.com to continue growing my relationship with one of my favorite authors (Kebba).  It is a great asset to the book industry and something that the Arizona Book Publishers Association has participated in before and deemed successful.  We are looking forward to our time there.  I will report back later on how things went for us.

Below is my view of the Top 12 Tips to Thrive in 2009 – Value Selling for Great Relationships.  I share them because they are the philosophy I live by in business today.  I share these with my authors, other clients and students.  They are here for you too.  These have evolved for me and made me a better partner.  Some I have learned the hard way, but I know they are the right way.  Today I believe it is not about the money, it is about the relationship.  See below.  Good luck!

 

TOP 12 TIPS – THRIVE 2009

 

Value Selling for

 Great Relationships

“Buyers may prefer brands, but reserve loyalty for people”

 

TIP #1              Develop GREAT relationships through TRUST.

TIP #2              EMPOWER yourself with KNOWLEDGE to compete effectively.

TIP #3              Establish a VALUE SELLING philosophy of being PROACTIVE.

TIP #4              Promise much, pledge even MORE.

TIP #5              Exceed customer EXPECTATIONS every day.

TIP #6              Build VALUE upfront and make price less an issue.

TIP #7              Define the VALUE to equal a WIN/WIN scenario.

TIP #8              Believe selling is for value and VALUE is like BEAUTY. 

TIP #9              EMPATHIZE with the customer as their PROBLEM SOLVER.

TIP #10            Honor your INTEGRITY by courageous CUSTOMER CARE.

TIPI #11           Grow your business while making a DIFFERENCE.

TIP #12            Combine competence and attitude to WIN customer LOYALTY.

 

P. L. Brooks Seminars, LLC

Brooks Goldmann Publishing Co., LLC

Patricia L. Brooks, MAOM

Speaker, Author, Business Coach and Faculty Associate

www.plbrooks.com

 480-250-5556 – patricia@plbrooks.com  

 

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, PUBLISHING PICKS Tagged With: Add new tag, arizona book publishing association, arizona library association, author, brooks goldmann publishing, discover the secret energized you, partnerships, publisher, relationship building, value selling

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About Us

BROOKS GOLDMANN PUBLISHING COMPANY, LLC the author’s partner The author’s answer to guidance and consultation in an independent publishing partnership…… Consultation, Production, Publishing expertise at your disposal in a win/win relationship to meet your needs on your timeline…… BASIC CONSULTATION Being there for you! THE FOLLOWING INTRODUCTORY CONSULTATION SERVICES CAN BE AVAILABLE to … Read more

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Brooks Goldmann
Publishing Company, LLC
7970 E Camelback Rd, #710
Scottsdale, AZ 85251

480-250-5556

Contact:
Patricia L. Brooks, MAOM
Earl L. Goldmann

info [at] brooksgoldmannpublishing [dot] com

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