FOR IMMEDIATE RELEASE
Patricia L. Brooks, president, founder
SCOTTSDALE SOCIETY OF WOMEN WRITERS
WHAT: Scottsdale Society of Women Writers Monthly Meeting
WHERE: Meeting Location: The Marriott Old Town, 7325 E. Third Ave.
at Scottsdale Rd., So of Camelback, turn E at the light
WHEN: 5:30 to 7:30, Wed. November 18h Please RSVP*
WHY: The Scottsdale Society of Women Writers gives members access to events of interest, a format for exchanging ideas, an opportunity to network with other women authors, an alliance with businesses relating to writing and publishing and camaraderie and support.
HOW: *RSVP now to Patricia at 480-250-5556 or [email protected]
HOLIDAY DONATION: Please bring a new adult book to the meeting on the 18th to be donated to the Crossroads for Women half-way house for their new library. The Scottsdale Society of Women Writers holiday charitable donation for 2009 offers the books in time for the Holidays. Thank you in advance for your contribution to the women.
VandeVrede has been in high-tech public relations for more than 25 years, working for startups such as KnowledgeNet, iMemories and Sequencia, mid-size companies such as Viasoft, and large multinational corporations such as Honeywell and Data General. Many of the strategies and concepts she uses to help increase brand awareness and reputation are described in her book, Press Releases Are Not a PR Strategy, which won the Arizona Book Publishing Association Glyph award in 2008.
Public relations and press releases have evolved significantly over the last few years because of social media. The days of creating and mailing one press release to the masses are over. Instead, these are the days of creating “social media releases” and reaching diversified and segmented communities in the manner in which they choose to be reached. This presentation provides an introduction to what constitutes “press releases” and tips on what to write, when to write, and various ways to distribute in order to get the maximum benefit of book publicity.