?  Ernest Hemingway

? “There is no friend as loyal as a book.”

 

?  Why do you want to write?

?  Why do you want to publish?

 

?  Editors make great Partners

? Bring the “eagle  eye” to mature the work

? Honor compelling, clear copy

? Cultivate a must read book

? Shape it and improve it for the reader

 

?  The “Hottest” Selling Point

? Your title Succinct to Sell – 7 to 10 words

? Dress it up – Clear and Curious

? Make it Count and be Memorable

 

?  The Back Cover Counts

? Short testimonials – no Bragging

? Your photo and Message

? Genre – Price – 10 Seconds to Sell

 

?  The Cover Creation and Design

? 7 seconds to Success from 6 feet way

? Influences the Buying Decision

? Emotion/entertainment/WIIIFM/optimistic

 

?  Interior Design and Layout

? Creatively enhance your work

? Deliver a delight to Read

? Photos and illustrations  – harmony

 

?  Printing Particulars

? Digital printing  vs. Offset Printing

? Book size, page count, paper weight, color

? Soft cover or hard cover or both

 

?  Marketing You and Your Book – PLAN

? Social networking online – Facebook, Twitter, Linked In

? Websites  and blogs – Internet Media

? Bookmarks – Business cards – Fact sheet

? Posters and Banners – events – Media

 

?  Book Launch – You and Them

? Warehousing and storage – wholesale to retail

? Distributors  – to the wholesaler or bookstores

? Homework – Reputation – Strategy – Cost effective

 

?  Traditional Publishing Plan

? Book Proposals for niche markets

? Agents to the publisher  – Prestige – Advances, Marketing

? Media control, Rights – contracts – attorney

 

?  Self Publishing/Independent Perspective

? In control, make more per book, process much quicker

? Costs for book production/marketing

? Partner: Publishing Consultant/Book Shepherd

 

?  Suggested Reading

? Writing Down the Bones – Natalie Goldberg

? Your Life as Story – Tristine Rainer

? The Power to Write – Caroline Joy Adams

? The Right to Write – Julia Cameron

? Lessons of a Lifetime of Writing – David Morrell