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Brook Goldmann Publishing launches Healing and the Creative Response

September 28, 2009 by Patricia Brooks

 

Contact:          Brooks Goldmann Publishing Company, LLC

Address:          7970 E. Camelback Rd., 710, Scottsdale, AZ  85251

Cell                  (480-250-5556)

Email:              egoldmann@cox.net or patricia@plbrooks.com

Web Site:        www.brooksgoldmannpublishing.com

Blog:               https://brooksgoldmannpublishing.com

 

Brooks Goldmann Publishing Company, LLC

 launches Healing and the Creative Response

 

SCOTTSDALE, Arizona, September 28, 2009 –To find healing in our creativity is the ultimate satisfaction on our quest for peace and harmony.  That was accomplished this past week by author Rev. Cay Randall May, PhD as Brooks Goldmann Publishing Company, LLC of Scottsdale, AZ enhanced the launch of her high quality self-help production Healing and the Creative Response.  This new book de-mystifies natural healing

 

            In today’s political firestorm over health care alternative forms of medicine are overlooked.   “Healing and the Creative Response:  Four Key Steps Shared by Healers and Artists explains how to use prayer, laying-on-of-hands, Therapeutic Touch, Reiki and Energy Medicine to promote well-being.  In addition to reducing the emotional and physical distress of illness and injury, Randall-May asserts that applying the steps in her book can enhance self-expression through a process she calls the Creative Response.

           

Randall-May, who represents prayer healing and medical intuition on the national Council for Healing and serves on the American Board of Scientific Medical Intuition, is a faculty member of the Energy Medicine University where she teaches natural approaches to healing.  Readers who sample this richly illustrated book and CD online by visiting www.HealingCreativeResponse.com will be opened to the possibility of achieving greater well-being while engaging more than the usual senses. 

 

As a published author herself, Scottsdale business woman, Patricia L. Brooks, MAOM of Brooks Goldmann Publishing Company, LLC endorses this book on what she considers “the ultimate subject for all of us.”  Patricia knows the author is a spiritual soul having worked with her on the publishing process.  Brooks also contributed her own experience to its content.  She assures us the work’s examples are thought provoking.    

 

The Brooks Goldmann Publishing website www.brooksgoldmannpublishing.com provides more information on this publication, as well as detailed information on their publishing services available to you.  Patricia can help you as your “book shepherd” while you travel the writing and publishing maze.  You can also visit her many posts on writing and publishing on their blog https://brooksgoldmannpublishing.com

 

Contact Patricia at 480-250-5556 or patricia@plbrooks.com to set a date for your FREE one hour consultation and coffee meeting.  Begin to take the path of your writing passion.

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, business consultation, PUBLISHING PICKS Tagged With: alternative medicine, author, book launch, book shepherd, brooks goldmann publishing, Cay Randall May, energy medicine, Healing Creative Response, natural healing book, natural healing lessons, new ideas in creativity, publish your book, publishers, reiki, speakers, spirituality, Therapeutic touch, writers

That Winning Attitude – writing and publishing the AZ Cardinals Success Story

January 24, 2009 by Patricia Brooks

 

That Winning Attitude

 

 

 

 writing and publishing tips for the

AZ Cardinals Success Story

Writing and publishing the AZ Cardinals success story of “against all odds” is a privilege and an honor.  As the ghostwriter and publisher of this improbable success story, we know the history of their achievements will be forever documented, and their action plan on how to do it right and not falter when things get rough will always be in place as a benchmark for the next unlikely fairytale team.  

 

WHAT MAKES FOR A GOOD STORY?

  • Some stories about sports teams are written to warm our hearts.
  • Some stories that make the New York Times best seller list are written to get attention after a lifetime of hardship. 
  • Some stories are written after years of fighting the uphill battle in corporate America to promote a consulting business later in life.

The AZ Cardinals success story is being written for publication because it is about never giving up, about not losing sight of the goal, about never quitting before the miracle happens and about supporting, trusting and believing in yourself, your team and your leaders. 

It is the story of team building and goal setting, camaraderie and good listening skills.  It is a story of loyalty and the things we should learn before we publish our book such as helping each other when the going gets tough by supporting fellow writers.

 

WHAT IS THE BOOK THEY HAVE INSIDE THEIR LOCKER ROOM?

  • “Shock the World – the AZ Cardinals Story”
  • “Keep the Faith – the Kurt Warner philosophy for the AZ Cardinals”
  • “Red Rocks – the Cardinals rumble in the desert”
  • “We are the Champions – the AZ Cardinals and their improbable journey”

Which book title do you vote for as the one that needs to represent of the AZ Cardinals team?  Remember:

  • This team has a game plan and utilizes it to the fullest
  • This team is on a mission and has a clear vision in sight
  • This team has a sense of commitment even if nobody looks in their direction.

 

WHY IS THIS IDEA GOOD ENOUGH TO SUSTAIN A BOOK?

  • The Cardinals get no respect but are spurred on to victory
    • Showing writers how to stay focused on their ideas and team up with their editor to fight for what they believe in to get out their voice and remove themselves from the naysayers
  • The Cardinals are seen as the underdogs and thrive in that position
    • Giving writers the motivation to do the things they want to do with their writing regardless of how many times doubt enters regarding publishing a book
  • With 62 years since winning a championship, the stars are aligned now for the biggest trophy to come home to them
    • Motivating the writer to keep their eye on the prize of an award for their work when many challenges and obstacles stand in the way
  • The Cardinals  are going to the Super Bowl for the first time and it is their destiny, their fate, their turn and they know it
    • Inspiring writers to pursue big dreams in writing no matter how long it takes and despite the negativity that is on the long road to the publisher’s house
  • Many coaches share the AZ Cardinals journey but left before the miracle happened, allowing the coach that was meant to be here at this time to emerge
    • Proving to any writer that the perfect match can be made with the strongest team coming together for the right synergy to finish your book
  • Many good players moved on and opted out of loyalty and trust in the AZ Cardinals
  •        Which is why writers learn dedication and perseverance are the keys to    getting the job done during long and lonely days of writing

  • The fans’ broken hearts are mended and they believe in the promises of this team
    • Which is what all writers seek to do when they finish their manuscript and “birth that baby” by giving it to a trusted editor to prepare it for the publishing process
  • The fans who were not committed have come in to the fold and now the volume is turned way up for the world to hear
    • Which can be our decision too if we have doubted ourselves and left our writing project behind for a long time to collect dust
  • The fans who were not loyal have been forgiven and now have a chance to share in the glory days
    • Just as any writer is forgiven for a bad first draft and a mediocre second draft it takes at least three drafts to make the work begin to sing and  your voice known
  • The transient community of the past is pulling together as one Arizona
    • Just as the writer’s audience will come together once a platform is built and shows who the writer is and what they are about and that they believe in their work and their message
  • The AZ Cardinals losses have faded into memory and the victories are even sweeter now that the stars shine on the field ever so brightly
    • Just as the writer will experience the positive attitude that they  have something important to contribute and that there are people out there that need to read their work
  • The exceptional talent on this championship team has replaced the players who moved on before the sun rose in the desert and “we were raining men”
    • Just as the writer’s talent will grow and flourish, development will occur further by pursuing the writing craft with each new day 

HAS THIS IDEA EVER BEEN DONE BEFORE?

Developing old ideas with a new spin is what writing is all about and what publisher’s pursue.  The idea of the improbable win and the unpredictable victory is a story line in many books.  We have seen it with the Chicago Cubs and the Boston Red Sox.  The AZ Cardinals success story will be one for the record books too.  The story of Big Red is a winning attitude story that needs to be told and we’re making it happen.

They had so many obstacles to overcome, including the fans, the media, the competition and their own attitude.  They do not get respect, even when they earn it, and that does not deter them from bonding together and doing their job well.  This is a story of motivation.  From this we learn that they are “the team nobody thought they were” and that they have staying power. Now it is an inspirational story by fine young men we can emulate and use for good measure.

They knew their chance would come, and like any good writer and would-be author, they ignored the skeptics who said they were losers and with a quarterback who was too old.  They reinvented themselves like so many artists and musicians, and like a creative writer they tried many things.  They never stopped believing in themselves which is what every writer needs to do as they progress from one project to the next reaching for new experiences. 

 

WHAT IS THE MARKET (S) FOR THIS BOOK?

  • There are Cardinals fans throughout the country because the franchise is one of the oldest in the country (secondary market)
  • There are Cardinal fans in at least three major cities where they have moved the franchise – Phoenix, St. Louis and Chicago (primary market)
  • There are football fans who love the underdog (audience on the fringe)
  • There are those who love a motivational and inspiring story (niche)
  • There are those who love a “good guys” finish first story (niche)
  • There are those who believe in team building, camaraderie and family (niche)
  • There are those who are faith based and appreciate a team with good people who give back to the community (niche)

 

 WHAT IS THE THEME AND FOCUS OF THE BOOK?

(1)   Could focus on the three team franchises in the three major cities they have represented  where they have grown with each move

(2)   Could focus on the 20 plus years they have been in Arizona and how they built up a fan base with a new stadium and a trip to the Super Bowl with a “never give up” theme

(3)   Could focus on the 60 plus years since they have won a title with a persistence theme and a we will “overcome” mentality

(4)   Could focus on the team’s attitude and goals, their underdog status that perpetuates a philosophy of we can do it, and their motivation to inspire theme

(5)   Could focus on the behind the scene stories of how they came together as a team and developed into “good guys” with camaraderie on the field and in their locker room that should be emulated with a theme of the “new football” in the NFL

(6)   Could focus on their improved work ethic that helps them execute better to achieve greatness with a theme of striving and thriving in adversity

 

WHAT ARE THE PIECES OF THE PUZZLE THAT WORK FOR THIS PUBLICATION?

  • The second generation of ownership is at the helm innovating
  • The coach is the leader with a new philosophy and attitude
  • The teammates are comrades in arms on a mission
  • The players are succeeding because they trust the coaches and believe in each other
  • This is a team with talent and heart that has improved mentally
  • This is a complete turnaround due to more confidence being instilled
  • The no nonsense mode of operation has channeled their makeover
  • Their main goal is to be in the zone while focusing on the job
  • The players are out to help the new generation of ownership with loyalty for the big picture and what they came to do
  • Their team leader’s faith and courage has sustained the team and by instilling faith
  • Their other team leaders have been there for them are willing to give and share their vision too
  • Talented players are stepping up in big games and reaching high

 

 HOW CAN WE CRAFT A REALISTIC MARKETING PLAN?

  • MESSAGES
    • Glendale – the happiest place on earth has now replaced Disneyland
    • Move over Disneyland
    • The die-hard Cardinals are overcoming decades of futility
    • Victory is in the cards, deal them in
    • They played their cards right and held a full house
    • Big Red has roared and the country is noticing
  • TAGLINES
    • The Arizona drought is over
    • The drought is over, tears of joy rains down in the desert
    • The second longest drought for a championship will be broken
    • Tears of joy for long suffering fans quench the AZ desert
    • Brilliant games, flawless execution, shows the heart of champions
    • Overcome with emotion, tears of joy
    • You have got to believe
    • Savor the moment, this is what life is about
    • Stunned, jubilant and grateful
    • They stood up like men so the purity of the moment can never be taken away
    • They busted the glass ceiling and soared into uncharted territory

Filed Under: Blogroll, brooks goldmann publishing, Memoir, PUBLISHING PICKS, WRITING TIPS FOR YOU Tagged With: Add new tag, Arizona Cardinals, authors, brooks goldmann publishing, marketing your book, publications, publishers, success story, Super Bowl tips, Winning Attitude, writers, writing and publishing, Writing Inspiration, writing motivation

GIFTS THAT KEEP ON GIVING – sharing the journey of writing

January 15, 2009 by Patricia Brooks

If you missed my talk at Barnes and Noble on the 8th of January here in Scottsdale – this is a copy of my handout.

Enjoy and let me know what works for you and what questions you have for me.  Patricia

Gifts that Keep on Giving- – sharing the journey of writing

Patricia L. Brooks, MAOM

Speaker, Author, Publishing Consultant, Faculty

www.plbrooks.com  or www.brooksgoldmannpublishing.com

 

·         “Treat it as a job not a mystical calling. Then you’ll get up every morning and go “to work” instead of waiting for the muse to attend you.”  David Morrell

 

§  Begin Writing Inspiration

–  Your memory – no new ideas – your “spin”

–  Hopes, dreams, fascinations, fears, longings

–  Take ideas, wants, needs, fantasies home to the written word

–  Keep the creative juices flowing!

 

§ Prepare to be an Author

–  Workshops and conferences – the “buddy” system

–  Books and courses – call yourself a writer

–  Festivals, writers groups, networking

 

§  “Come closer to you and come closer to all things.”  Tristine Rainer

 

§ Writing Plan will happen

–  Notebooks and outlines – build your book

–  Thoughts in building blocks – storyboards

–  Set-up writing “space” – mind map

–  Schedule most alert hours – discipline – timeline

 

§ Research Rules – primary and secondary

–  Research thoroughly – internet and more, interviews

–  Read authors you admire – bookstores, libraries

–  Preview competition – gets stats

 

§  “Writing doesn’t take time, it takes concentration.” Julia Cameron

 

§  Revision Roads – macro-micro-fine tuning

–  No revisions for a year – write to the end

–  Expand, cut, polish over and over again – read aloud

–  Respect your readers – your voice – thesaurus

  

§ Birth of my Baby

–  Trust yourself – be proud – set it free!

–  Ghostwriters

–  Professional Editor or proofreader

–  Peer Reviewer – expertise

 

§  “You can only be a writer all of the time.”  Brenda Ueland

 

§ Publishing Possibilities – it’s not easy

–  Self-Publishing – more control, money up front

–  Print on Demand – business model – digital printing – cost

–  Traditional Publishing, Agents, Publicists

–  Book Proposals – pitch story

 

§ Launch Live – the real challenge

–  Web Sites, blogs, social networks, online

–  Hot “100 hit list” – Coming Out” Party – partnerships

–  PR packets – Media, bookstores, libraries, book clubs

–  Specialty, catalogs, Associations

–  Business cards, bookmarks, postcards

 

§  “Allow what is in front of you to lead you.” Natalie Goldberg

 

§ The Big Picture

–  Charity and advocacy

–  Purpose, goals, objectives, strategies

–  Many markets – CD’s, E books, audio books, foreign, magazines

–  Business Plan and a Marketing Plan

 

§ Suggested Reading:

–  If You Want to Write – Brenda Ueland

–  Writing Down the Bones – Natalie Goldberg

–  Your Life as Story –Tristine Rainer

–  The Artist’s Way – Julia Cameron

–  Lessons from a Lifetime of Writing – David Morrell

 

Thank you for coming, Patricia

patricia@plbrooks.com – Cell 480-250-5556 

 

https://brooksgoldmannpublishing.com

 

·        “Writing is like sex.  The more you think about it, the harder it is to do.  It’s better not to think about it so much and just let it happen.” Stephen King

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, Uncategorized, WRITING TIPS FOR YOU Tagged With: authors, Barnes and Noble Scottsdale, books, brooks goldmann publishing, marketing for books, publishers, publishing, writers, writing

HONORING the 10 Steps to SELF-PUBLISHING

December 1, 2008 by Patricia Brooks

Good Morning!

This week my author, Michael Lyding, Gratitude a Verb, will be featured here as we talk about the self-publishing process. The process is the 10 Steps we are going through to take his book to fruition and get him on time to the spiritual retreat he is attending in California in January!  He will be using his book at the retreat and with future speaking engagements.

STEP ONE:  Write the manuscript with fierce abandon and revise it over and over again. In the case of the author mentioned, he tags on to his book entitled Grateful not Smug.  If you are writing from a new starting point, you just jump in and get it all out.  Do not go back and look at anything the first year – yes year! You keep writing – yes, write ’till you drop.  Now you are ready to revise and revise and revise.  This is critical because that is not the proofreader’s job and certainly not the editor’s job.  The peer reviewer is not going to want to do that either, but will do some parts of it if that is what you ask of the reviewer.

STEP TWO:  Allow a peer review to bounce your ideas and information off a trusted professional friend before venturing to the editing stage.  I have done several this year and believe a work should be given out for peer review after several revisions.  I did one this year at the first writing stage and it took me 23 hours to review it when it should have taken about 10 hours!  Yes, I did it on a flat fee that was promised and learned something valuable.  The peer review is to be done after several edits to give it a chance to be of greatest value to all involved.  The author Mike noted above writes on a topic I am interested in so I am a great choice for peer review as well. 

STEP THREE: Say yes to editing and/or proofreading as it is paramount to your success and should never, I mean never be skipped or taken lightly.  This is the heart of the finished product, this is what will make your writing work for you and your readers.  This is the area that will be your professionalism shining through loud and clear.  You absolutely cannot afford to avoid this and think that you or your Aunt Madge can do this for you. 

According to my friend and special proofreader/editor, DJ Burroughs, the proof is making sure the sentences make a visual for the author and the words are correct, and correctly spelled, and that the punctuation works.  The editing is all of the above plus knowing the sentences and paragraphs are clear and the reader is getting what the writer wants and intended.  DJ is always asking himself when reviewing a work if he has questions, if he is confused over paragraphs, is there continuity.  The edit takes two times as long as the proofread.

STEP FOUR:  Value your cover design because it is the smile on the book, the sparkle in the book’s eyes and the mystery in that smile.  It is everything and the critical step.  According to our designer Heather Kirk it must be seen quickly by the author and the audience in a sea of book covers or it will not be successful.  No amount of quality and compelling writing will jump through a book without an outstanding cover that excites the reader.  Your cover’s unique appearance should not let the reader put it back on the shelf.  The back cover must be ready too to keep that reader holding on to the book with excitement and wonder.  Yes, this is a big job, but it is the dressing, the frosting and surely the sparkle with a hint of mint!.

STEP FIVE:  Honor the book design and graphics on the interior for they are paramount to the overall readability of the book.  According to Heather Kirk, who did our interior too, the cover is the gloves and the interior is the shoes that match the purse that make the complete outfit stunning.  You can do a little or you can do much in this area, but whatever you do it should match the book, the title and the personality of the author.  These parts carry the reader to the next chapter; sometimes without their knowing it.

STEP SIX:  Seek out an illustrator who is the flower or the lace, the life and the heart for the book. Some books need an illustrator and in the case of our current work, Heather our designer used several in the separation of quotes from the verbiage.  The illustrator may need to do more if it is a children’s book and heavy with characters, animals and scenes or a self-help book that has a lot of expression to go along with main points.  This is a valuable tool to “say in pictures” what you are trying to say in words that needs another level.

STEP SEVEN:  Respect the compliance required to meet the market standards.  Getting your book to market has a business side too and you need to be aware that every book has an ID, an ISBN number and a bar code so yours is a one-of-a-kind book in the marketplace and easily dealt with in bookstores and libraries.  This is handled by the publishing group and is critical at the early stages.  You should also investigate the copyright of the book and the Library of Congress, but these are not absolutely needed.  The copyright is automatic at an immediate level, but copyright is recommended by me.

STEP EIGHT:  Cherish the printing of the manuscript and all its beautiful parts for it is the glitz before the ball.  Selecting a printer who will work with you at a fair price for a quality product, honor commitments and be communicative and respectful of your work is what you need at the last turn.  Customer Care is crucial to your success at the end.  I look for a company I can depend on to take us to the ball on time.

For this project, and others, I selected again Color House Graphics.  They are located in Michigan and have proven to me in the past that they can do the job.  At this time, we have electronically sent all files and have forwarded hard copy of the manuscript, an instruction letter and 50% payment to the printer – we are on our way home!  We anticipate a turn-around of 3-4 weeks even with the holiday week.

STEP NINE:  Jump on the distribution bandwagon of Internet and on ground opportunities.  Today more than ever before, distribution is endless.  The possibilities would take pages, but let me say here that the Internet is becoming the Queen of distribution!  Yes, I am still proposing bookstores and inventory in warehouse, and distributing outlets, and book fairs and speaking engagements.  Always having books in your car is essential, but having Internet sales off your own website and a blog and links to other sites is a must.  It is the business card of the ’60’s, it is the pager of the ’70’s, it is the cell phone of the 80’s, it is the website of the ’90’s – OK you get it!  Yes, I was 12 when I had my first business!

STEP TEN:  Make Marketing Magical and work for you.  Marketing is about 40% of your costs and it is about 80% of your energy and what you will do at all times once you launch your book.  If you have never been a lover of marketing you need to start reading everything you can on the subject.  I can supply many more things to consider and books to read.  Ask me for a copy of my marketing plan to market you and your book.  Yes, you are a product too in this new book business.  You are now in the marketplace and need to be asking yourself a lot of compelling questions. 

Marketing is the wheel and you do not need to reinvent the wheel.  You just need to repair it and oil it and keep it running well so you can participate in the fast paced book industry race.  Marketing is creativity and fun and all of us can tap in to ours with the help of a marketing consultant. 

More blogs to come.  Ask me anything about marketing and I am sure I can answer it or find an answer for you.  Having read a 100 plus marketing books, taught it at the university level for 15 years and consulted in it for about 20 years – especially to small businesses – I am your girl for answers.

HAPPY NEW YEAR to all of you launching a book in 2009 like my author Mike Lyding.  I wish you all the best of luck and am available for any and all questions.  This is an exciting time for all of us.  Remember, the artists are starving not the authors.  Reading is an inexpensive way to entertain, books are a low priced item for a gift, a gift that keeps on giving.  I love to “re-gift” books.  A book gift is one that is cherished for a long time.  Economic hard times for books and authors  – bah humbug!

 

 

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, PUBLISHING PICKS Tagged With: Add new tag, authors, AZ BOOK PUBLISHERS ASSOC, book cover design, books, Brooks/Goldmann, editing, heather kirk, michael j lyding, peer reviews, proofreading, publishers, publishing, self-publishing distribution, self-publishing marketing, self-publishing tips, write, writers, writing and publishing

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Earl L. Goldmann

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