Marketing for Less
Success in 2010
Patricia L. Brooks, MAOM,
Speaker, Author, Publishing Consultant, ASU Associate Faculty
www.plbrooks.com and www.brooksgoldmannpublishing.com 480-250-5556
President: Scottsdale Society of Women Writers
§ M IS FOR MISSION STATEMENT
§ Make it your own – Memorable – position yourself/your product
§ A IS FOR ACTION PLANS
§ Action Plans are the Strategies – Goals/Objectives w/Vision
§ R IS FOR RESEARCH
§ Rule #1 – Know the competition – Rule #2 – Know who you are
§ K K IS FOR KEEPING TOUCH
§ Kindness in building relationships – use of “viral marketing”
§ E E IS FOR E COMMERCE
§ Explode the marketplace – Electrify you/your product
§ T T IS FOR THE (30) THIRTY SECOND COMMERCIAL
§ Teach and Tell – Take time to prepare to win
§ I I IS FOR THE INTERNET
§ Success is not an accident, take advantage: social media
§ N N IS FOR NEGOTIATE
§ Negotiate – Make a commitment to be an industry partner
§ G G IS FOR GIVING THANKS
§ Give thanks – Grace the marketplace, Build a better brand
ü What makes you a Success with your personal Brand?
ü How will you target to Compete when 85% of business is done Online?
ü How Committed are you to Selling what they want and need?
ü Are you Prepared and Willing to attract what you need in 2010?
ü Are you able to act like an Entrepreneur and think like a Customer?
v Seven Habits of Highly Successful People – Stephen R. Covey
v Hot Leads…Cold Shoulders – Robin Craig and Norma Ory
v Who Moved my Cheese? – Spencer Johnson, MD
v Good to Great – Jim Collins
v The Tipping Point – Malcom Gladwell
v Blink – Malcom Gladwell
v Don’t Worry, Make Money – Richard Carlson, PhD
QUOTE FOR TODAY:
The way I see it, if you want the Rainbow, you gotta put up with the rain.