} PUBLISH YOURSELF AS THE EXPERT!
} Patricia L. Brooks, MAOM – www.BrooksGoldmannPublishing.com
} ENTREPRENEURIAL WOMEN’S BUSINESS BOOT CAMP – FEB 6th, 2010
} Chaparral Suites – Scottsdale, AZ 10:00-3:00 p.m.
} Understand What Moves You
? Don’t think about the READER as you write
? Don’t think about your past SUCCESSES
? Envision what you want the BOOK to be
} Understand What Moves Them
? Remember it’s not what they HEAR in your work
? Remember it’s what they are EXPERIENCING
? Remember they want a passionate TEACHER
} Develop a Book Proposal/Outline
? Get out of your COMFORT zone
? Learn to deserve your AUTHORITY
? Make it VIABLE
} Honor for Whom you Need to be a VOICE
? Evaluate your ideas in terms of your AUDIENCE
? Note how they will be impacted in a POSITIVE Way
? Show your PERSONALITY, let them get to know You
} A Winning Writing Plan – THE DO’S
? Remember the opening is the immediate HOOK
? Begin in the right place with the BEST material
? Give them good stories – include your EXPERTISE
} A Winning Writing Plan – THE DON’TS
? Don’t open with anything but the TRUTH
? Don’t bore us – get to the POINT
? Don’t push HUMOR, let it flow naturally
} A Winning Writing Plan – THE BRAIDING
? Do an element of SURPRISE for the reader
? Use THREE topics or approaches in Braiding
? Allow for “NATURAL” organization in your structure
} Five W’s of Good Reporting – the Five P’s for SUCCESS
? Who, What, When, Where, Why
? Patience, persistence, perseverance, perception, perspective
} GOALS – steps to consider
? Write a book that is VISUALLY appealing
? Produce a GOOD Product then GOOD Marketing
? LISTEN to advice you hear over and over again
} OBJECTIVES – destinations to seek
? Develop a STRONG Author’s Platform
? Connect to your readers with HEART and SOUL
? Think commercially and KEEP them
} STRATEGIES – action plan ideas to ponder
? Consider a co-author for COLLABORATION
? Be both analytical and emotional – LEFT/RIGHT
? Keep a distinct TONE and PACE
} Research for YOU
? Look to the Future – and observe TRENDS
? Seek RISKS – but stay true to your voice
? Press Ahead – yet MONITOR your plans
} Develop a Pre-marketing PLAN
? Get a “BRAND” – situate your work
? Get a business “MINDSET” – make comparisons
? Be “CREATIVE” – where is the hole in the market?
} The FINAL Analysis
? Why are you the EXPERT – the authority?
? What is your EXPERTISE – the topic?
? Are you willing to be AUTHENTIC to create “buzz”?
My Offer ONE FREE HOUR of consultation on publishing or writing or editing
? Patricia L. Brooks, MAOM CELL – 480-250-5556
? EMAIL – info@brooksgoldmannpublishing.com