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EDITING PATH TO PUBLISHING – Patricia L. Brooks, the author’s partner

April 20, 2010 by Patricia Brooks

?  WRITE STUFF-Editing Path to Publishing

Patricia L. Brooks, MAOM-Speaker, Author, Publishing Consultant, Faculty

Brooks Goldmann Publishing Co. LLC

ERNEST HEMINGWAY

? “There is no friend as loyal as a book.”

? Why do you want to write?

? Why do you want to publish?

 

REVISIONS are the Charm!

? CHECK – Do you inform, entertain or engage?

? CHECK – Do allow your voice to shine?

? CHECK – Is there flow to your work with a story line?

 

STAGES OF EDITING or Bust!

? Developmental stage – Organization and Structure

? Content Stage – Shape it up – needs/purpose

? Copy Stage – proof – grammar – punctuation

? “Book Shepherd” – collaborator – Ghostwriter – peer reviewer?

 

EDITORS make great partners!

? Bring the “eagle  eye” to MATURE the work

? Honor compelling, CLEAR copy

? Cultivate a MUST read book

? Craft your copy to stand as ART

 

The “HOTTEST” Selling Point

? TITLE – Succinct to Sell – 7 to 10 words – SIZZLE

? Dress it up – CLEAR and Curious – 6 feet away

? Make it Count – be Memorable  – COLORS

? What is your book about?  HOOK

 

?  The BACK Cover is Tops!

? Short testimonials – NO Bragging

? GENRE – Price – 10 Seconds to Sell

? Benefits – BUY on emotion – advocacy

? Your photo and Message – READ

 

?  INTERIOR Design and Layout

? Creatively ENHANCE your work

? Deliver a DELIGHT to Read

? Photos and illustrations  – HARMONY

? Play by the RULES – Guidelines

 

?  PRINTING Particulars

? Digital Printing  vs. Offset Printing

? Physical vs. Electronic books – or both

? Size, page count, paper weight, colors

? Soft cover or hard cover or both

 

?  MARKETING – You and Your Book – The Plan

? Social networking – Facebook, Twitter, Linked In

? Websites  and blogs, online articles and media

? Bookmarks – Biz cards – Fact sheet

? Posters and Banners for events – General Media

 

?  BOOK LAUNCH – You and Them

? Warehousing and storage – wholesale to retail

? Distributors  – to the wholesaler or bookstores

? Homework -Reputation – Strategy – Cost effective

? Catalogs – online – your inventory

 

?  TRADITIONAL – Publishing Plan

? Book Proposals for niche markets

? Agents to the publisher  – Prestige – Some advances

? Marketing and media control – Author’s Platform

? Rights – contracts – attorney

 

?  SELF-PUBLISHING – Independent Perspective

? In Control – keep RIGHTS

? Make MORE per book – your expenses

? Process much Quicker – out to market timely

? COSTS for book production/marketing

 

?  CHOICES – Physical – Electronic or Both

? FAD or profound change?  Unique Opportunities

? COMBINATION – print and electronic – FUTURE

? EMOTION – comfort – target new realities

? FREE – e-book trends – Marketing shifts in the industry

 

?  To E-BOOK or not to E-book

? GAME changing force  – book store closings

? Direct-to-Customer MODEL

? MORE good and bad books get published

? SPLITS – for author/publisher partnerships

 

?  Suggested Favorite READING for Writers

? Writing Down the Bones – Natalie Goldberg

? Your Life as Story – Tristine Rainer

? The Power to Write – Caroline Joy Adams

? The Right to Write – Julia Cameron

? Lessons of a Lifetime of Writing – David Morrell

 

This coupon offers you one FREE hour of independent-publishing consultation and a “coffee break” on us at the coffee house of your choice – now or before the end of 2010.

Please call to make your date at 480-250-5556 or email [email protected]  for more information see our blog or website

?www.brooksgoldmannpublishing.com  https://brooksgoldmannpublishing.com

?Patricia L. Brooks, President           Earl L. Goldmann, Manager

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, business consultation, conferences, libraries, PUBLISHING PICKS Tagged With: author's partner, book covers, book launch, brooks goldmann publishing, chandler arizona library, ebooks, editing, electronic publishing, Friends of the Chandler Library, marketing, Patricia L. Brooks, publishing, publishing consultant, revisions, SCOTTSDALE SOCIETY OF WOMEN WRITERS, self-publishing, The page layout and interior design, write stuff, writing

REFLECTIONS on our Published Books of 2009

January 5, 2010 by Patricia Brooks

REFLECTIONS on our Published Books of 2009         

Patricia L. Brooks, MAOM

speaker, author, publishing consultant

Brooks Goldmann Publishing, LLC

www.blog.brooksgoldmannpublishing.com

THE INITIAL CONTACT:

Meeting our authors for the first time is usually serendipity through my knowing another woman writer or a contact from one of my speaking engagements.  Some come from our website and many have my card when they call, given to them by a friend or found in a coffee shop.  We immediately start talking about writing, usually sitting in a coffee shop.  Our relationship is cemented.

Some of our potential clients share mutual acquaintances with us and know our coming together was meant to be.  They seek us to help them independently publish their book.  I write this reflection of 2009 as part of a greater plan for both their books and our time together.  We help writers in various ways and are eager to give back to the community. 

THE FIRST MEETING:

Our first meeting with the budding author is to discuss taking their manuscript or notes (if a ghostwriter is needed) through the independent publishing process and launch their work as a tangible book to enhance their goals and purpose.   Most writers ask me to help in the post-marketing of the book too with a book review and media release.  While being available to them early on with a peer review and commitments in our proposal and contract, we pledge to our author to continue with them long after the initial launch. 

While answering the writer’s inquiries into what needs to be done to make this all happen, and their determination to get the book out, we accept the challenge.  To look at all the opportunities available in the many facets of publishing, we make this experience function exceptionally well by setting up a team and selecting the best vendors (ghostwriter, editor, designer, printer to name a few) for the client.  All plans are in writing, including the proposal and contract with us and the contacted vendor.

THE INTERVIEW:

The writer relates their creative side by sharing their experiences as a professional or novice writer.  They elaborate for us how they opted for a traditional career in life “to earn a living”, but now want to be a writer first, and “to have a life” as a published author.  Using a more avant-garde approach to their creative life today, they relate to us over and over again that they write first for themselves and then for the reader.

We talk in our first meeting about their childhood and young adult encounters with writing so I can have a full picture of their writing life and commitment, as well as how writing has sustained them.  Most of these writers are eager for us to give feedback on their manuscript (first 30 pages or first three chapters) before we embark on a contract.  Since our paths could easily have crossed earlier in our writing life, our souls have some stories that resonate with each other in all of the manuscripts we select.  I enjoy the peer review process and give a full report to them after reading their submission.

THE DECISION:

When asked to be their publishing consultant and to read their manuscripts or chapters as a peer reviewer prior to the proofreader, editor or designer, I am honored and accept immediately (my partner husband also does peer reviews).  Although I am flattered about the peer review, I know it will be one of the most difficult aspects of our relationship and I do not take it lightly.  My feedback must be honest and sensitive.  Being the publishing consultant enlists my expertise, but to accommodate the author’s voice and honor their vision in a peer review I know I will be challenged. 

 In accepting the job of peer reviewer whole heartedly and with fierce abandon, I begin reading daily 10-15 pages each morning.  Doing the exercises and questions I prepare for myself will be part of my final report to the writer.  While opening my heart to the possibilities of their work and learning more about my new writer friend, I forge ahead enjoying each new day.

Although I realize as I proceed through their writing, which can be daunting due to unedited drafts, that their views and ideas are not necessarily mine I enhance my life with the read.  We are very selective about the types of books we publish, so I set aside an hour early each morning for this reading time.  My days are enriched because I view their work as a gift and value it greatly.

THE PROCESS:

My goal is to help another up-and-coming author. My objective is to take their work through the step-by-step process for a quality book and visualize the reader involved in this endeavor as well.  Transforming their life as the author did only a few years earlier, the reader will be forever changed from the experience of the book.  Good and honest work in the peer review is part of our strategy for success.

Possibly spanning the course of several years, the author may have ended suffering and challenging experiences with a wonderful turn of events that tells a story of inspiration with ideas for the reader’s life too.  A book well worth reading has to play a role in saving the life of the author and/or protagonist in some way while allowing the reader to hope they too can witness a transformation.

Most authors are bold and courageous in their telling of their stories and are not afraid of the risk if it means helping another soul on a spiritual search.   The self-help and memoir genres are alive and well.  Most people today are on a spiritual quest.  I realize in my morning readings that the books we review and publish are similar creatures in many ways.  Being completely involved in the manuscripts in doing the peer reviews, I see them as an opportunity for me too and take the review to fruition in a positive manner.

THE INSIGHT:

None of us, me, my husband or the authors we work with, takes rising above the “ashes of life” lightly or looks past the obvious to realize a happy life.  Reading and critiquing our authors’ manuscripts or chapters is a responsibility taken to heart.  It is the sweetness of the process and a critical area on the successful journey of what we can offer the author.

Just as the author’s philosophy shines in their book, it also chooses to thrive in the challenges and opportunities of launching a book to market.  Our authors look to us for intuitive and creative ways to find solutions to the questions they pose for themselves in their writing plan.  Their positive attitude is paramount when we accept them into our program and take responsibility for making the book launch happen for them.  We share a common belief with our authors that there is something larger than ourselves involved in the creative and writing process, and that creativity is as much a part of healing as a pen is to paper. 

We published three wonderful books in 2009 in the genres of self-help, spirituality and new fiction.  They are written by creative and artistic souls who love their art and admire other’s art too.  They come to see their life’s worth sharing in writing as well as in art.

As stated throughout many of the books we publish, the path of life is sometimes simple; it just isn’t always that easy to achieve. We help you break-out and launch your first book or another book quickly and easily.

THE FEEDBACK:

Our peer reviews captivate an approach to faith and love, courage and the science to saving the voice of the writer’s work.  Most of our authors share their mind, body and spirit experiences in a mix with creativity and a love for the written word.  This philosophy and attitude carries forward. 

Having experienced our latest author’s work for many weeks, this philosophy is enhanced, and I have learned a lot.  All of the books (listed below) have pushed me to places I have neglected overtime.  It has been a wonderful journey.  Thank you, Mia, Cay and Kiki for an enlightened 2009.

It has been a privilege to meet Mia, Cay and Kiki as writer clients.  We have become friends through our working together and I encourage them to get their message out to the public with appointments on Internet Radio and online social networking, speaking to women who are in need of their message and blogging to the general population who in these difficult times needs to be part of the psychology of hope.

THE APPRECIATION:

We are pleased to be a part of three more important and inspiring books.  Each one of these women truly touches a chord for anyone who needs to know life can turn for the better with a slight change of attitude, a chance with faith or the courage to try new things.  Cay and Mia’s books are especially for the “baby boomer” generation that feels so many times to be in a poor light.  All three books show us how to appreciate our lives just the way they are and to be grateful for what we have and give back.

All too often, this “baby boomer” generation of mine finds itself lost and confused when in fact we continue to make a tremendous impact on every aspect of our society.  These three women author’s books should be part of Wellness Community and Life Long Learning programs for early retirees and third career people who need to take stock in just what they are worth and where they can go from here. 

My husband and business partner Earl, and I, would especially like these three beautiful books  The Secrets of the 100 Golden Keys, Remnants-ready for new life and Healing and the Creative Response to be compulsory reading for the many displaced “middle aged” workers who feel they have nowhere to turn and no solutions for a life interrupted.  Whether you are a “baby boomer” considering a new career or a “young-at-heart” senior person seeking answers and spiritual truths about yourself and your life, these books stand out like the artwork featured in them.

Happy New Year and enjoy the reading. 

Recommending this year’s books launched fall 2009:

Healing and the Creative Response   Cay Randall May        www.healingcreativeresponse.com

Remnants-ready for new life             Kiki Swanson              www.kikiswansonbooks.com

The Secrets of the 100 Golden Keys  Mia Pratt                    www.100goldenkeys.com

Filed Under: Old Reviews Tagged With: art, authors, book contracts, book launch, book market, book proposal, book reviews, books, Cay Randall May, cover designers, critique, editors, genres, ghostwriters, Healing and the Creative Response, independent publishing, KIKI SWANSON, manuscript, memoir, Mia Pratt, new fiction, page layouts, peer reviews, printers, publishing, reading, remnants-ready for new life, self-help books, self-publishing, the secrets of the 100 golden keys, writers, writing

REVISION ROAD TO PUBLISHING

May 5, 2009 by Patricia Brooks

WRITE ON – Revision Road to Publishing

Patricia L. Brooks, MAOM

Speaker, author, book shepherd

 

Brooks Goldmann Publishing Co., LLC

P. L. Brooks Seminars, LLC

 

[email protected]

cell  480-250-5556

Ernest Hemingway – “There is no friend as loyal as a book.”

 

  Why do you want to write?            Why do you want to publish?

 

 

Three Revisions may be the Charm!

 

Do you inform, entertain or engage?

Do you have a clear focus?

Do you write for your readers?

 

Ghostwriters are not “Scary”

 

Allow you to be an author if not a writer

Fill in for what you might lack

Take a vow of “perpetual” silence

 

 

 Developmental Editing Stage

 

Partner out of the starting gate

Honor compelling, clear  copy

Cultivate a must read boo

 

Content Editing Stage

 

Shape it for your  Needs  and Purpose

Size it for the Reader

Improve your Voice structure, Flow, Story line

 

 

           Copy Editing Stage

 

Welcome the “Eagle Eye” to mature the book

Approve a proof of grammar, punctuation

Use mostly power, active verbs

 

The “Hottest” Selling Point

 

Allow your book title to Sizzle

Make your title Succinct – 7 to 10 words

Dress it up with Clarity and Curiosity

 

Peer Reviews

 

 Someone you trust with open eyes

 Not usually friends or family

 One willing to listen with an open heart

 

 The Back Cover Counts

 

Short testimonials

Your photo and your message

Advocacy and charity

 

 

The Cover Design

 

 Seven seconds to Success from Six feet

 Influences the Buying Decision

 Competing with no national Borders

 

 Photography and Illustrations

 

  Creatively enhance your book

  Pictures are worth another 1000 words

  Stand out in the crowd of books

 

  Interior Design

 

 Show off more than Word Processing

 Make it easy on the Eyes 

 Deliver a delight to Read

 

 Printing Particulars

 

  Digital printing  vs. Offset Printing 

  Book size, pages count, paper weight, color

 Soft cover vs. hard cover or both

 

Book Launch

 

 Warehousing and storage – where and why

 Distributors can increase sales  and are  costly

 Online , retail, specialty, events

 

 Traditional Publishing Planning

 

Book Proposals for niche markets

Agents to the publisher (80-90%)

Advances, Marketing

 

Self Publishing/Independent Perspective

 

You are in control, make more per book

Go through the process much quicker

Costs for book production

 

 You are now in Business!

 

Organization is Key

Objectives (steps, destination), Strategies (how)

E books and Audio books

 

 Suggested Reading

 

Writing Down the Bones – Natalie Goldberg

On Writing: a memoir of the craft  – Stephen King

Your Life as Story – Tristine Rainer

The Power to Write – Caroline Joy Adams

The Right to Write – Julia Cameron

Lessons of a Lifetime of Writing – David Morrell

 

THANK YOU FOR LISTENING – QUESTIONS?

 

 

 

 

Filed Under: Blogroll, brooks goldmann publishing, PUBLISHING PICKS Tagged With: authors, book launch, brooks goldmann publishing, cover designers, editing, ghostwriters, graphic designers, illustrators, independent publishing, photographers for authors, printing for books, publishing, Revision road to publishing, self-publishing, traditional publishing, writers, writing

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Publishing Company, LLC
Scottsdale, AZ 85251

480-250-5556

Contact:
Patricia L. Brooks, MAOM
Earl L. Goldmann

info [at] brooksgoldmannpublishing [dot] com

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