• Home
  • About
  • Workshops
  • Testimonials
  • Photo Gallery
  • Register with PayPal
  • Contact Us

Brooks Goldmann Publishing

The Author's Partner - publishing consultation

  • Our Books
    • Intestinal Fortitude
    • Sick As My Secrets
    • Bounce Back
    • Three Husbands and a Thousand Boyfriends
    • Gifts of Sisterhood
  • Publishing Services
  • Interviews
  • Scottsdale Society of Women Writers
You are here: Home / Archives for self-publishing tips

Scottsdale Society of Women Writers welcomes public relations and social media expert Lyn Wiese Sneyd

March 18, 2012 by Patricia Brooks

SCOTTSDALE SOCIETY OF WOMEN WRITERS

Welcomes Tucson Public Relations Expert Lynn Wiese Syned to speak at their March Madness Meeting!

WHO: Scottsdale Society of Women Writers

WHAT: Monthly Speaker/Dinner Meeting

WHERE: Chaparral Suites Resort, 5001 N, Scottsdale Rd. at Chaparral Rd light, NE corner – Enter off Chaparral Rd – 4th Floor Grill entrance, then left to the Cactus Room

WHEN:          MARCH 28th Wed 5:30-7:30

Celebrate March Madness with us!

WHY: The Scottsdale Society of Women Writers gives members access to events of interest, a format for exchanging ideas, an opportunity to network with other women writers and authors, an alliance with businesses relating to writing and publishing, and camaraderie and support.

HOW:             PLEASE – RSVP now to Patricia L. Brooks, president/founder

cell 480-250-5556
or [email protected] See Details Below

SPEAKER: As owner of LWS Literary Services, Lynn Wiese Sneyd coordinates national, regional and local publicity campaigns for authors of non-fiction and fiction books. In addition, she specializes in writing query letters, book proposals, and provides editing and ghostwriting services. Prior to starting LWS Literary Services, www.literaryservices.com Lynn served as the literary publicist for
Russell Public Communications and also worked as a community relations manager for Barnes & Noble Booksellers. An award-winning author and a frequent presenter at writers’ conferences and workshops, Lynn has had poetry, essays, and articles published around the country. She and her family currently reside in Tucson, AZ.

TALK: Whether you are in the midst of writing a book or already have one published, it’s never too early or too late to begin building your author platform. But where to begin? Lynn Wiese Sneyd will join us to discuss ways of building your platform via social media networks like Facebook, Twitter, YouTube, Goodreads, and Red Room. You will learn what type of information to disseminate to the virtual world, and how to leverage it to develop a following and sell books. Lynn also will offer tips on how to incorporate social media marketing into your schedule so that you still have time to write that next bestseller.

See notes below for dinner fees, format and location directions.

Thank you.

MENU:  Salad, dessert, beverage and roll or a sandwich/soup, dessert, beverage and roll – both with tax and gratuity included – make your choice the night of the meeting.

COST: $22.00 for members – $25.00 for guests (able to visit twice before joining)

CHECKS:  Please make check payable to Scottsdale Society of Women Writers prior to coming to the meeting to save time at the check-in table.  Thank you.

CHECK-IN:  Please check-in between 5:15 and 5:45 at the table at the door, the meeting starts promptly at 6:00 – thank you.

(1) Leave your check made payable to SSWW

(2) All those attending the meeting must pay for the
dinner/room/speaker

(3)Have your name checked off the RSVP list and Pick-up your
name badge

AGENDA:  The agendas will be on the dinner table and the format remains the same.

DIRECTIONS: Chaparral Suites is in Scottsdale at Chaparral Rd just north of Fashion Square Mall – Chaparral Rd has a light.  Parking is in the rear – two large parking lots Note: best to enter from the middle elevator for the 4th Floor Grille.

From the 101 freeway exit Chaparral Rd and go west.  Just prior to Scottsdale Rd enter the side drive at 4th Floor Grille and come up that elevator.  There is an awning marked 4th Floor Grille.  This is the easiest way in
– not through the lobby.  The parking lots are in the back of the complex.

Goals of the Group

Value all the professional women writers seeking to share their expertise

  • Honor all genres and all forms of professional
    writing
  • Attend monthly meetings  to move the group and its members
    forward
  • Learn and share in the experiences of monthly
    professional speakers
  • Grow the group to a membership of active and
    contributing women
  • Encourage participation by members as presenters,
    mentors, judges and volunteers
  • Support and challenge each other to always be
    writing
  • Help members to stretch as writers and reach lofty
    personal goals
  • Have fun,
    meet trustworthy women writers, share dreams

Filed Under: AZ Authors Association, business consultation, marketing consultation, PUBLISHING PICKS, SCOTTSDALE SOCIETY OF WOMEN WRITERS, Uncategorized Tagged With: authors, books, literary services, lynn wiese, marketing ideas, public relations, publicity, Publicity Campaigns, publishing tips, SCOTTSDALE SOCIETY OF WOMEN WRITERS, self-publishing tips, social media for authors, tips for writers, writing

PUBLISH YOURSELF AS THE EXPERT – Business Women’s Boot Camp

February 10, 2010 by Patricia Brooks

}  PUBLISH YOURSELF AS THE EXPERT!

}  Patricia L. Brooks, MAOM – www.BrooksGoldmannPublishing.com

}  ENTREPRENEURIAL WOMEN’S BUSINESS BOOT CAMP – FEB 6th, 2010

}  Chaparral Suites – Scottsdale, AZ 10:00-3:00 p.m.

}  www.businesswomensbootcamp.com

}  Understand What Moves You

?     Don’t think about the READER as you write

?     Don’t think about your past SUCCESSES

?     Envision what you want the BOOK to be

 

}  Understand What Moves Them

?     Remember it’s not what they HEAR in your work

?     Remember it’s what they are EXPERIENCING

?     Remember they want a passionate TEACHER

 

}  Develop a Book Proposal/Outline

?     Get out of your COMFORT zone

?     Learn to deserve your AUTHORITY

?     Make it VIABLE

 

}  Honor for Whom you Need to be a VOICE

?     Evaluate your ideas in terms of your AUDIENCE

?     Note how they will be impacted in a POSITIVE Way

?     Show your PERSONALITY, let them get to know You

 

}  A Winning Writing Plan – THE DO’S

?     Remember the opening is the immediate HOOK

?     Begin in the right place with the BEST material

?     Give them good stories – include your EXPERTISE

 

 

}  A Winning Writing Plan – THE DON’TS

?     Don’t open with anything but the TRUTH

?     Don’t bore us – get to the POINT

?     Don’t push HUMOR, let it flow naturally

 

}  A Winning Writing Plan – THE BRAIDING

?     Do an element of SURPRISE for the reader

?     Use THREE topics or approaches in Braiding

?     Allow for “NATURAL” organization in your structure

 

}  Five W’s of Good Reporting – the Five P’s for SUCCESS

?     Who, What, When, Where, Why

?     Patience, persistence, perseverance, perception, perspective

 

}  GOALS – steps to consider

?     Write a book that is VISUALLY appealing

?     Produce a GOOD Product then GOOD Marketing

?     LISTEN to advice you hear over and over again

 

}  OBJECTIVES – destinations to seek

?     Develop a STRONG Author’s Platform

?     Connect to your readers with HEART and SOUL

?     Think commercially and KEEP them

 

 }  STRATEGIES – action plan ideas to ponder

?     Consider a co-author for COLLABORATION

?     Be both analytical and emotional – LEFT/RIGHT

?     Keep a distinct TONE and PACE

 

}  Research for YOU

?     Look to the Future – and observe TRENDS

?     Seek RISKS – but stay true to your voice

?     Press Ahead – yet MONITOR your plans

 

}  Develop a Pre-marketing PLAN

?     Get a “BRAND” – situate your work

?     Get a business “MINDSET” – make comparisons

?     Be “CREATIVE” – where is the hole in the market?

 

}  The FINAL Analysis

?     Why are you the EXPERT – the authority?

?     What is your EXPERTISE – the topic?

?     Are you willing to be AUTHENTIC to create “buzz”?

 

 

My Offer ONE FREE HOUR of consultation on publishing or writing or editing

?     Patricia L. Brooks, MAOM        CELL – 480-250-5556

?     EMAIL – [email protected]

?     www.blog.brooksgoldmannpublishing.com

Filed Under: Blogroll, brooks goldmann publishing, business consultation, marketing consultation, PUBLISHING PICKS, WRITING TIPS FOR YOU Tagged With: author's platform, book proposal, brooks goldmann publishing, business womens boot camp, editing, editing and revisions in writing, marketing your book, pre-marketing plan for your book, publish yourself as the expert, publishing, revising, self-publishing tips, writing and publishing, writing plan, writng

PATH TO PUBLISHING AND MARKETING – Patricia L. Brooks, Publishing Consultant

October 14, 2009 by Patricia Brooks

Path to Publishing/Marketing – 480-250-5556

FREE ONE HOUR CONSULTATION

Patricia L. Brooks, MAOM – Speaker, Author, Publishing Consultant

Brooks Goldmann Publishing Co. LLC [email protected]

?  Ernest Hemingway

? “There is no friend as loyal as a book.”

 

?  Why do you want to write?

?  Why do you want to publish?

 

?  Editors make great Partners

? Bring the “eagle  eye” to mature the work

? Honor compelling, clear copy

? Cultivate a must read book

? Shape it and improve it for the reader

 

?  The “Hottest” Selling Point

? Your title Succinct to Sell – 7 to 10 words

? Dress it up – Clear and Curious

? Make it Count and be Memorable

 

?  The Back Cover Counts

? Short testimonials – no Bragging

? Your photo and Message

? Genre – Price – 10 Seconds to Sell

 

?  The Cover Creation and Design

? 7 seconds to Success from 6 feet way

? Influences the Buying Decision

? Emotion/entertainment/WIIIFM/optimistic

 

?  Interior Design and Layout

? Creatively enhance your work

? Deliver a delight to Read

? Photos and illustrations  – harmony

 

?  Printing Particulars

? Digital printing  vs. Offset Printing

? Book size, page count, paper weight, color

? Soft cover or hard cover or both

 

?  Marketing You and Your Book – PLAN

? Social networking online – Facebook, Twitter, Linked In

? Websites  and blogs – Internet Media

? Bookmarks – Business cards – Fact sheet

? Posters and Banners – events – Media

 

?  Book Launch – You and Them

? Warehousing and storage – wholesale to retail

? Distributors  – to the wholesaler or bookstores

? Homework – Reputation – Strategy – Cost effective

 

?  Traditional Publishing Plan

? Book Proposals for niche markets

? Agents to the publisher  – Prestige – Advances, Marketing

? Media control, Rights – contracts – attorney

 

?  Self Publishing/Independent Perspective

? In control, make more per book, process much quicker

? Costs for book production/marketing

? Partner: Publishing Consultant/Book Shepherd

 

?  Suggested Reading

? Writing Down the Bones – Natalie Goldberg

? Your Life as Story – Tristine Rainer

? The Power to Write – Caroline Joy Adams

? The Right to Write – Julia Cameron

? Lessons of a Lifetime of Writing – David Morrell

 

Filed Under: Blogroll, brooks goldmann publishing, business consultation, marketing consultation, PUBLISHING PICKS, WRITING TIPS FOR YOU Tagged With: Add new tag, book consultation, book launch, book titles, brooks goldmann publishing, eagle eye editing, Ernest Hemingway, independent publishing, marketing your book, Path to Publishing and Marketing, Patricia L. Brooks, printing your book, self-publishing tips, The book cover and cover design, Thepage layout and interior design, traditional publishing

Patricia L. Brooks, author and publisher, to speak at Barnes and Noble

December 16, 2008 by Patricia Brooks

FOR IMMEDIATE RELEASE

Contact:          Earl L. Goldmann, Manager

                        Brooks Goldmann Publishing Company, LLC

Address:          7970 E. Camelback Rd., 710

Scottsdale, AZ  85251

Cell                  (480-250-5556)

Email:              [email protected]

Web Site:        www.brooksgoldmannpublishing.com

Blog:               https://brooksgoldmannpublishing.com

 

ARIZONA BOOK PUBLISHERS ASSOCIATION and Barnes and Noble Scottsdale to feature Scottsdale Author/Publishing Consultant

 

SCOTTSDALE, Arizona, December 15, 2008 – Published author, publishing consultant and Scottsdale business woman, Patricia L. Brooks, www.plbrooks.com will be the featured speaker on January 8th, Thursday evening at 7:00 p.m. at the Barnes and Noble at 90th Street and Shea in Scottsdale. 

 

The Arizona Book Publishers Association, in partnership with Barnes and Noble, continue their speaker series with Patricia’s talk “The Gift that Keeps on Giving – sharing the Journey of Writing”.  Patricia takes you on the path of Writing Inspiration to your writing passion.  The journey is fresh and uplifting in its account of how she has Prepared to be an Author.  Her perspective on a Writing Plan for Organization is generous and worth noting. 

 

Patricia shares her inspirational portrait of the relationship you want to develop with your writing on the Road to Revision.  This author shows wit, courage and faith during these times of challenge by giving you Research Rules before the Birth of your Baby.  As well as insight into a philosophy of writing life worth emulating, she inspires you regardless of the Publishing Predicaments and challenges to Launch Live you will encounter.  Your vision for The Big Picture to success in writing is illustrated. 

 

Patricia L. Brooks is president/founder of the Scottsdale Society of Women Writers, a member of the AZ Authors Association, AZ Book Publishers Association and Phoenix Writers Club.

 

She is owner of P. L. Seminars, LLC (www.plbrooks.com), Brooks Goldmann Publishing Co., LLC, (www.brooksgoldmannpublishing.com) and is associate faculty at Arizona State University – teaching Marketing, She has resided in Arizona for over 30 years and been active in the business community for all of that time. 

 

Patricia holds a Masters Degree in Organizational Management, the Advanced Toastmasters designation and has been named to “Who’s Who of America’s Teachers.

She can be reached at [email protected] or 480-250-5556.  Patricia will be signing books at this event as well for Gifts of Sisterhood, a memoir.  Free chapters available for your viewing pleasure on www.plbrooks.com

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, WRITING TIPS FOR YOU Tagged With: Add new tag, author, AZ BOOK PUBLISHERS ASSOC, Barnes and Noble, brooks goldmann publishing, editing and revisions in writing, inspiration for writers, publisher, publishing, research rules for writers, Scottsdale Barnes and Noble, Scottsdale writers, self-publishing tips, speaker, writing, writing plan, writing tips, writing workshop

HONORING the 10 Steps to SELF-PUBLISHING

December 1, 2008 by Patricia Brooks

Good Morning!

This week my author, Michael Lyding, Gratitude a Verb, will be featured here as we talk about the self-publishing process. The process is the 10 Steps we are going through to take his book to fruition and get him on time to the spiritual retreat he is attending in California in January!  He will be using his book at the retreat and with future speaking engagements.

STEP ONE:  Write the manuscript with fierce abandon and revise it over and over again. In the case of the author mentioned, he tags on to his book entitled Grateful not Smug.  If you are writing from a new starting point, you just jump in and get it all out.  Do not go back and look at anything the first year – yes year! You keep writing – yes, write ’till you drop.  Now you are ready to revise and revise and revise.  This is critical because that is not the proofreader’s job and certainly not the editor’s job.  The peer reviewer is not going to want to do that either, but will do some parts of it if that is what you ask of the reviewer.

STEP TWO:  Allow a peer review to bounce your ideas and information off a trusted professional friend before venturing to the editing stage.  I have done several this year and believe a work should be given out for peer review after several revisions.  I did one this year at the first writing stage and it took me 23 hours to review it when it should have taken about 10 hours!  Yes, I did it on a flat fee that was promised and learned something valuable.  The peer review is to be done after several edits to give it a chance to be of greatest value to all involved.  The author Mike noted above writes on a topic I am interested in so I am a great choice for peer review as well. 

STEP THREE: Say yes to editing and/or proofreading as it is paramount to your success and should never, I mean never be skipped or taken lightly.  This is the heart of the finished product, this is what will make your writing work for you and your readers.  This is the area that will be your professionalism shining through loud and clear.  You absolutely cannot afford to avoid this and think that you or your Aunt Madge can do this for you. 

According to my friend and special proofreader/editor, DJ Burroughs, the proof is making sure the sentences make a visual for the author and the words are correct, and correctly spelled, and that the punctuation works.  The editing is all of the above plus knowing the sentences and paragraphs are clear and the reader is getting what the writer wants and intended.  DJ is always asking himself when reviewing a work if he has questions, if he is confused over paragraphs, is there continuity.  The edit takes two times as long as the proofread.

STEP FOUR:  Value your cover design because it is the smile on the book, the sparkle in the book’s eyes and the mystery in that smile.  It is everything and the critical step.  According to our designer Heather Kirk it must be seen quickly by the author and the audience in a sea of book covers or it will not be successful.  No amount of quality and compelling writing will jump through a book without an outstanding cover that excites the reader.  Your cover’s unique appearance should not let the reader put it back on the shelf.  The back cover must be ready too to keep that reader holding on to the book with excitement and wonder.  Yes, this is a big job, but it is the dressing, the frosting and surely the sparkle with a hint of mint!.

STEP FIVE:  Honor the book design and graphics on the interior for they are paramount to the overall readability of the book.  According to Heather Kirk, who did our interior too, the cover is the gloves and the interior is the shoes that match the purse that make the complete outfit stunning.  You can do a little or you can do much in this area, but whatever you do it should match the book, the title and the personality of the author.  These parts carry the reader to the next chapter; sometimes without their knowing it.

STEP SIX:  Seek out an illustrator who is the flower or the lace, the life and the heart for the book. Some books need an illustrator and in the case of our current work, Heather our designer used several in the separation of quotes from the verbiage.  The illustrator may need to do more if it is a children’s book and heavy with characters, animals and scenes or a self-help book that has a lot of expression to go along with main points.  This is a valuable tool to “say in pictures” what you are trying to say in words that needs another level.

STEP SEVEN:  Respect the compliance required to meet the market standards.  Getting your book to market has a business side too and you need to be aware that every book has an ID, an ISBN number and a bar code so yours is a one-of-a-kind book in the marketplace and easily dealt with in bookstores and libraries.  This is handled by the publishing group and is critical at the early stages.  You should also investigate the copyright of the book and the Library of Congress, but these are not absolutely needed.  The copyright is automatic at an immediate level, but copyright is recommended by me.

STEP EIGHT:  Cherish the printing of the manuscript and all its beautiful parts for it is the glitz before the ball.  Selecting a printer who will work with you at a fair price for a quality product, honor commitments and be communicative and respectful of your work is what you need at the last turn.  Customer Care is crucial to your success at the end.  I look for a company I can depend on to take us to the ball on time.

For this project, and others, I selected again Color House Graphics.  They are located in Michigan and have proven to me in the past that they can do the job.  At this time, we have electronically sent all files and have forwarded hard copy of the manuscript, an instruction letter and 50% payment to the printer – we are on our way home!  We anticipate a turn-around of 3-4 weeks even with the holiday week.

STEP NINE:  Jump on the distribution bandwagon of Internet and on ground opportunities.  Today more than ever before, distribution is endless.  The possibilities would take pages, but let me say here that the Internet is becoming the Queen of distribution!  Yes, I am still proposing bookstores and inventory in warehouse, and distributing outlets, and book fairs and speaking engagements.  Always having books in your car is essential, but having Internet sales off your own website and a blog and links to other sites is a must.  It is the business card of the ’60’s, it is the pager of the ’70’s, it is the cell phone of the 80’s, it is the website of the ’90’s – OK you get it!  Yes, I was 12 when I had my first business!

STEP TEN:  Make Marketing Magical and work for you.  Marketing is about 40% of your costs and it is about 80% of your energy and what you will do at all times once you launch your book.  If you have never been a lover of marketing you need to start reading everything you can on the subject.  I can supply many more things to consider and books to read.  Ask me for a copy of my marketing plan to market you and your book.  Yes, you are a product too in this new book business.  You are now in the marketplace and need to be asking yourself a lot of compelling questions. 

Marketing is the wheel and you do not need to reinvent the wheel.  You just need to repair it and oil it and keep it running well so you can participate in the fast paced book industry race.  Marketing is creativity and fun and all of us can tap in to ours with the help of a marketing consultant. 

More blogs to come.  Ask me anything about marketing and I am sure I can answer it or find an answer for you.  Having read a 100 plus marketing books, taught it at the university level for 15 years and consulted in it for about 20 years – especially to small businesses – I am your girl for answers.

HAPPY NEW YEAR to all of you launching a book in 2009 like my author Mike Lyding.  I wish you all the best of luck and am available for any and all questions.  This is an exciting time for all of us.  Remember, the artists are starving not the authors.  Reading is an inexpensive way to entertain, books are a low priced item for a gift, a gift that keeps on giving.  I love to “re-gift” books.  A book gift is one that is cherished for a long time.  Economic hard times for books and authors  – bah humbug!

 

 

Filed Under: AZ BOOK PUBLISHERS ASSOC, Blogroll, brooks goldmann publishing, PUBLISHING PICKS Tagged With: Add new tag, authors, AZ BOOK PUBLISHERS ASSOC, book cover design, books, Brooks/Goldmann, editing, heather kirk, michael j lyding, peer reviews, proofreading, publishers, publishing, self-publishing distribution, self-publishing marketing, self-publishing tips, write, writers, writing and publishing

Register for Events

Register for: SCOTTSDALE SOCIETY OF WOMEN WRITERS

Your RSVP will be secure through my PayPal link!

Welcome!

SANDRA MARINELLA – SPEAKER FOR SEPT 27th at 6:00 pm

THIS IS THE 18TH ANNIVERSARY OF THE SSWW MEETING!

REGISTER BY SUNDAY – before the Wednesday September 27th meeting.

$20.00 covers the cost of the room and the food. Sign up here on PayPal.

TEXT Patricia L. Brooks with any questions – 480-250-5556 OR [email protected]

$20.00 x 1
This is where the Express Checkout Button will show. View it on the front-end to see how it will look to your visitors

Patricia L. Brooks, President/Founder of Scottsdale Society of Women Writers

About Us

BROOKS GOLDMANN PUBLISHING COMPANY, LLC the author’s partner The author’s answer to guidance and consultation in an independent publishing partnership…… Consultation, Production, Publishing expertise at your disposal in a win/win relationship to meet your needs on your timeline…… BASIC CONSULTATION Being there for you! THE FOLLOWING INTRODUCTORY CONSULTATION SERVICES CAN BE AVAILABLE to … Read more

Resources

Scottsdale Society of Women Writers

Arizona Authors Association

Phoenix Writers Club

Good Reads

Categories

Contact Info

Brooks Goldmann
Publishing Company, LLC
Scottsdale, AZ 85251

480-250-5556

Contact:
Patricia L. Brooks, MAOM
Earl L. Goldmann

info [at] brooksgoldmannpublishing [dot] com

Site Design

SRN Broadcasting & Marketing, Inc.

Copyright © 2023 · Lifestyle Pro Theme on Genesis Framework · WordPress